landesmuseum
oldenburg

Starting with a presentation about a renowned design agency (in my case HLZ), each participant of the “DeReconstruct” seminar began to get a little closer to the fundamental topic of corporate design. The next step was to select a project from this agency and tediously break it down into its individual elements. The next step was to create new compositions from the resulting collection of elements. The final task was then to create a new identity from the experiments, with everything that goes with it.

→ click here to see the actual corporate design of HLZ, on which my design is based.

corporate design
student project
01-24

experiments

new brand identity

After a great deal of experimenting and randomness, the exact opposite is now to follow: A well thought-out redesign process. The first task was to select an experiment that could be imagined as a key visual for the new corporate identity. The design I decided on was the 3D realization of the words "Kunst und Kultur" (art and culture), which I thought was the essential part of the name. The seemingly infinite dimension of this reflects the size of the museum's collection. Feel free to click through my more less endless collection of art and culture!

before/after

documentation

The final product of the course and therefore of the entire project was to design and create a "work report", i.e. a documentation of the course. In order to take up the basic art and culture theme, I organized the chapters according to chronological art epochs. The whole documentation is called Renaissance. The second chapter presents the status quo, which is why I have assigned it the epoch of Realism. In the "Art Nouveau" chapter, you will find contemporary advertising materials to accompany the picture. The "Expressionism" block presents my experiments and finally the "Postmodernism" block shows the final rebranding. The division into different formats underlines the clear subdivision and creates an additional eye-catcher.

moin, email, insta

LANDESMUSEUM OLDENBURG + LANDESMUSEUM OLDENBURG + ‎ ‎

JADE GARDEN UI/UX – JADE GARDEN UI/UX – .

PROMETHEUS MAGAZINE + PROMETHEUS MAGAZINE + ‎ .

SCHNELLER, HÖHER, WEITER – SCHNELLER, HÖHER, WEITER –.

LOUD & QUEER + LOUD & QUEER + LOUD & QUEER + .

ASTA INSTAGRAM TEMPLATE – ASTA INSTAGRAM TEMPLATE – .